Summaries

Asset | Marketing wants to help you to be prepared for the exams. For this reason, during the entire year there are summaries available for you at Asset | Marketing.

For the following five courses, we have brand new summaries available:

  • Experimental Research (MSc Marketing Management & Analytics) This summary contains all content discussed in the lectures.
  • Marketing Assessment (MSc Marketing Management & Analytics) This summary consists of all lectures, including the Excel examples.
  • Marketing Communication (MSc Marketing Management) This summary includes the lectures, all papers discussed in those lectures and the book Marketing Communications by De Pelsmacker.
  • Strategic Marketing Management (MSc Marketing Management) This summary includes all content discussed in the lectures, including the content of the papers that has been discussed in those lectures.
  • Research in Social Media (MSc Marketing Management & Analytics) This summary contains all content discussed in the lectures. Papers are included to the extent that they’ve been discussed in class.

 

Other summaries that are available at Asset | Marketing:

  • Marketing 1 (BSc Bedrijfseconomie)
  • BRT (Pre-master Marketing Management & Analytics)
  • Services Marketing (Pre-master Marketing Management & Analytics)
  • Statistics (Pre-master Marketing Management & Analytics)
  • Conjoint Analysis (MSc Marketing Management & Analytics)
  • Introduction to Research in Marketing (MSc Marketing Management & Analytics)

A summary costs € 3, - if you are a member of Asset and € 5, - for non-members. The summaries are already printed and you can pick up the summaries at room E1.02. Make sure you bring your member card!

Are you interested in writing a summary for Asset | Marketing yourself next semester and earn some extra cash? Please send a message to secretary@asset-marketing.nl.

Still searching for

In the next semester, we are searching for brand new summaries for the following courses:

  • Brand Management (MSc Marketing Management)
  • Marketing Channel Management (MSc Marketing Management)
  • Introduction to Research in Marketing (MSc Marketing Management & Analytics)
  • Marketing 1 (BSc Bedrijfseconomie)
  • Conjoint Analysis (MSc Marketing Management & Analytics)
  • Marketing for pre-masters (Pre-master Marketing Management & Analytics)
  • Services Marketing (Pre-master Marketing Management & Analytics)           
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