Asset | Marketing wants to help you to be prepared for the exams. For this reason, during the entire year, guidelines are available for you at Asset | Marketing. 

Due to the COVID-19 regulations, we are unable to provide printed guidelines. To still provide guidelines we offer the possibility to have online access to the guidelines. An online guideline costs € 2,- for members of Asset, and € 6,- for non-members.

Normally you can pick up the already printed guidelines at room E102 (€ 3, - for members of Asset, and € 7, - for non-members). (Make sure to bring your Asset Member Card!) Due to COVID-19 measures, distribution is not possible via this way. We still want to provide you with access to the guidelines, therefore we offer an online alternative for the guidelines.

The guidelines that will be available at Asset | Marketing in the current unit are:
Pricing and Monetization Strategies, Market Assessment, & Experimental Research

- ASSET members
- non-ASSET members

For the upcoming unit, we are still searching for brand new guidelines for the following courses: 



Are you interested in writing a guideline for Asset | Marketing yourself next semester and earn some extra money? Please send a message to

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