GUIDELINES

Asset | Marketing wants to help you to be prepared for the exams. For this reason, during the entire year, printed guidelines are available for you at Asset | Marketing. 

A guideline costs € 3, - for members of Asset, and € 7, - for non-members.

Normally you can pick up the already printed guidelines at room E102. (Make sure to bring your Asset Member Card!) Due to COVID-19 measures, distribution is not possible via this way. An update on this page about alternatives for the upcoming unit will follow soon.
N.B. It is not possible to buy old guidelines or trade old guidelines for new ones.

The guidelines that will be available at Asset | Marketing in the current unit two to three weeks before the exams so far are:

Master

  • Brand Management - This guideline contains all topics which are covered during the lectures of the course. Note that the mandatory papers are not included in this guideline.
  • Brand management papers - This guideline contains all papers for the course brand management.
  • Marketing Channel Management - This guideline contains all topics which are covered during the lectures and web lectures of the course. Note that the papers are not included in this guideline.

Still searching for

In the current unit, we are still searching for brand new guidelines for the following courses: 

Pre-Master

  • Marketing for Pre-master 

Master

  • Introduction To Research In Marketing (IRM) Fall
  • International marketing

Are you interested in writing a guideline for Asset | Marketing yourself next semester and earn some extra money? Please send a message to secretary@asset-marketing.nl.

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