Guidelines

Asset | Marketing wants to help you to be prepared for the exams. For this reason, during the entire year there are printed guidelines available for you at Asset | Marketing.

A guideline costs € 3, - for members of Asset and € 7, - for non-members. The guidelines are already printed and you can pick up the guidelines at room E102. Make sure you bring your Asset Member Card!
N.B. It is not possible to trade old guidelines for new ones.

Are you interested in writing a guideline for Asset | Marketing yourself next semester and earn some extra cash? Please send a message to secretary@asset-marketing.nl.

The guidelines that are available at Asset | Marketing:

Pre-Master

  • Marketing for Pre-master - This guidelines contains all the content discussed during the lectures and also all mandatory chapters from the book.

Master

  • Introduction To Research In Marketing (IRM) Fall - This guideline contains all lectures and tutorials of the course.
  • Brand Management - This guideline contains all lectures of the course. Note that the mandatory papers are not included in this guideline.
  • Marketing Channel Management - This guideline contains all lectures and web lectures of the course. Note that the papers are not included in this guideline.
  • Marketing Communications - This guideline contains a summary of all the lectures, as well as all the relevant chapters of the book, Marketing Communications: A European Perspective (Sixth Edition) by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh.
  • Strategic Marketing Management - This guideline contains a summary of all lectures of the course, including part of the weblectures.
  • Market Assessment - This guideline contains a summary of all lectures of the course. In this guideline only the content of the papers which are mentioned in the lectures are included. Note that the required papers are not entirely included in this guideline. 
  • Experimental Research - This guideline contains all material discussed during the lectures. 
  • Research in Social Media - This guideline contains a summary of all lectures of the course. In this guideline only the content of the papers which are mentioned in the lectures are included. Note that the required papers are not entirely included in this guideline .
  • Customer Analytics - This guideline contains all content discussed during the lectures.
  • Conjoint Analysis - This guideline contains all content discussed during the lectures.
  • Pricing and Monetization Strategies - This guideline contains all the content from the lectures, including the discussed cases and the guest lecture. Please note that the required readings are not incorporated. 

STILL SEARCHING FOR

In the current unit, we are still searching for brand new guidelines for the following courses: 

  • Business Research Techniques (Pre-master Marketing Management & Analytics) 

In the next units, we are searching for brand new guidelines for the following courses:

  • Introduction to Research in Marketing Spring (MSc Marketing Management & Analytics)
  • Survey Research (MSc Marketing Management & Analytics)
  • Marketing in Bedrijf (BSc Bedrijfseconomie, year 1)
  • Consument en Marketing (BSc Bedrijfseconomie, year 2)

Are you interested in writing a guideline for Asset | Marketing yourself next semester and earn some extra cash? Please send a message to secretary@asset-marketing.nl.

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