Cases

Due to copyright, the cases that are needed for some marketing subjects will not be freely available on Blackboard anymore. They will be sold at the Asset | Marketing room, E102. The cases for the course International Marketing are already available. The cases are sold for €58,45 per package and contain the 11 cases covered during this course. Note that these cases will not be sold seperately; only per package!

Guidelines

During the entire year there are guidelines available at Asset | Marketing. These guidelines are summaries of the study books, written up by other students. They provide support next to the textbook.

Below is an overview of the available guidelines. The language they are in is stated in the brackets.

Experimental Research (English)

Christensen - Experimental Methodology (2006)

Marketing 1 (Dutch)

Marketing de essentie, 9e editie 2009 – Hans Haans

Marketing 2 (English)

Solomon - Consumer Behavior 9th edition

Marketing Channel Management (Dutch)

Coughlan, Anderson & Stern – Marketing Channels

Marketing Information Management (English)

Gupta & Lehman – Managing Customers as Investments (2005) + papers

Marketing Research (Dutch)

Hair, Black & Babin – Multivariate Data Analysis

Services Marketing (Dutch)

Zeithaml & Bitner – Services Marketing: Integrating Customer Focus across the Firm

Guidelines cost 3,- euros if you are a member of Asset and 5,- euros if you are not. You can become a member by filling out this form and handing it in at room E 102.

Would you like to receive updates about the guidelines we sell and their availability? Or are you interested in writing a guideline of your own? Contact us through This e-mail address is being protected from spambots. You need JavaScript enabled to view it .