I am very proud to present you the fifth Lustrum of Asset | Marketing. The last 25 years many things happened and brought our beloved association to its current appearance. Many of our alumni will remember Asset | Marketing as “MAKUB”, “Marketing Associatie Tilburg” or “Asset | Marketing Association Tilburg”. Although the name may have changed several times, we all remember and/or experience our association as an active, dynamic association where marketing-interested students get the possibility to develop themselves in many ways.

Without any doubt we need to celebrate this mile-stone of 25 years Asset | Marketing. Therefore, the Lustrum Committee came up with an awesome program and a theme to celebrate the anniversary with all (active) members, alumni, members of the department of marketing, company contacts and friends of other associations. Furthermore, there will not be a regular lustrum book, but a special, extra large, edition of our magazine the “Markethings”.

As announced on November 8th, the central theme of our fifth Lustrum will be “Silver”. This theme is chosen with regard to 25 years of existence of Asset | Marketing.  The Lustrum program will look as follows:

• April 23th: Vision and the kick-off party

• April 25th: Active Member Day

• April 28th: Lustrum Gala

• May 4th, 5th, 6th: Active Member Weekend

• May 20th: Lustrum Brunch

Since Asset | Marketing would not have become what it is today without you all, we hope to see all of you during the festivities!

On behalf of the Lustrum Committee and the Board of Asset | Marketing

Amber Grubben                                

Chairman Asset | Marketing 2011-2012