Then and now

Asset | Marketing was founded in 1987. The association was given the name ‘Marketing Associatie Katholieke Universiteit Brabant’ (MAKUB). Due to the fact that the university changed its name to Universiteit van Tilburg in 2002, MAKUB decided to change her name also. From 2002 on, MAKUB was renamed Marketing Associatie Tilburg (MA-Tilburg).

MA-Tilburg is an association focusing on students from Tilburg University interested in marketing, market research and communication. In 2004 the first steps were taken to join forces and form a faculty association.

In July 2008 the time was there. MA-Tilburg joined the faculty association Asset. Due to the participation in this association MA changed names again. From that moment on, the official name of the association became Asset | Marketing Association Tilburg.

To fully comply with the structure of the faculty association, it was decided during the Special General Members Meeting of May18th 2010 that the association would continue as Asset | Marketing.